Search Engine Optimization is a must for visibility, and visibility is a must if you’re going to compete.
There’s no getting around it; everything – from your website to your blog and press releases – should be professionally SEOd so that search engines (and ultimately, viable customers) can find you. SEO drives traffic to your website, and can single your business or organization out in a pool of hundreds, thousands, or even millions of others offering what you are selling.
Consider this: there are, at this moment, 2.9 million searches per minute being conducted; 175 million searches every hour, 4 billion searches every day, and 131 billion searches per month (source: Hubspot). You need to rise above “needle in a haystack” status, and that’s where SEO comes in.
By injecting the appropriate SEO strategy, your company or organization will achieve greater prominence. Media organizations looking to write a story or find an expert in your field to quote in a news article will find you first; when you are quoted as an industry expert or leader in a news article or program, your phone will start ringing, your website traffic will start moving, and your credibilty skyrockets.
When your blog or press release goes out on the wire, expertly executed SEO gets it to the top of the search engines. if you’re easy to find, your traffic will increase plain and simple.
If you’re not convinced, try these SEO stats on for size:
1. 93% of online experiences begin with a search engine (source; Rainbow SEO);
2. 82.6 % of Internet users utilize search. (source: B2B Social Media Guide);
3. 80% of search engine users clain they occasionally, rarely, or never click on sponsored search results, meaning more users prefer organic search results that effective SEO provides (source: SEO Peace);
4. That’s right, 70% of links that do get the click from search engine users are organic (source: SEJ);
5. 75% of users never scroll past the first page of search results. (source: Hubspot);
6. 50% of potential customers are more likely to click on a search engine result if the brand appears multiple times in the search results. (source: Brafton);
7. The number one driver of traffic to websites is search – out-trafficking social media by 300%! (source: B2B Social Media Guide);
8. With Google, 18% of organic clicks go to the number one position, 10% of organic clicks go to the number two position, and 7% of organic clicks go to the number three postion. (source: SEO Peace);
9. 42% of searchers click on the top ranked search result, compared to only 23% of searchers who click on PPC links. (source: BloggingPro);
10. 39% of customers come from search.